What shall we cover:
Can Spam Act (00:00 – 03:20)
Important information on the “Can Spam Act”, this is a law that you should not break because it will cost you money. Pay close attention to this part!
Some Set Of Rules (03:21 – 11:37)
- Opting In (You should receive your costumers consent before you start mailing away) (Aweber)
- Don’t Use False or Misleading Information
- Don’t Use Deceptive Subject Lines
- Identify The Message As An Ad (If It Is)
- Tell Recipients Where You’re Located
- Tell Recipients How To Opt Out Of Receiving Future Emails From You
- Honor Opt-Out Requests Promptly
Final Advice (11:38 – 13:33)
Final advice for this e-mail marketing series. This advice comes from the heart, and it can really set you apart from all the other marketeers.