What shall we cover:
What You Will Learn In This Course (00:00 – 00:58)
In this first part of the video we explain to you what you will learn in this course and why it is important to watch these videos. With time you will understand why all of this is useful and with time you will be able to use e-mail marketing to the maximum by “free flowing” (coming up with your own ideas), but to do that you will need to learn the basics.
Why Should I Use E-Mail Marketing (00:59 – 02:56)
To get close to your readers
To convert more sales
To keep people updated to what you are doing
To know what works, and what does not
What Is E-Mail Marketing (02:57 – 05:49)
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Say No To Spam (05:50 – 06:43)
In the past e-mail marketing was used to spam people and the ones that did this made millions doing it. That has been stopped now by some rules and laws but it left a scar on e-mail marketing. This part of the video is really important so be sure to check it out.
Course Overview (06:44 – 08:48)
- What Is An E-Mail Marketing Service
- About The Services
- Navigating Aweber
- Collecting The E-Mails
- Generating Subscribers
- The Funnel
- Can Spam Act & Final Advice